“The Franchisees are responsible for making Julie’s Bakeshop that big, so many. I would like to thank the Franchisees for their support, their loyalty to the Company. They are like my family. I’m so thankful that God had given me…them!”
– Tita Julie, on the occasion of the 2011 JFC NatCon
Franchising Julie’s Bakeshop: Nurturing Entrepreneurship Nationwide
Franchising took off in the country alongside the entrepreneurship wave in the early ’80s and all throughout the ’90s. Julie’s Bakeshop was among the pioneers of the bakeshop franchising business in the Philippines, and became what is now the country’s largest bakeshop chain. Out of a firm belief that a business, above all, is a service to God and country, feeding the greater Filipino multitude with quality bread products in a most friendly manner is the living passion that commits every Julie’s Bakeshop franchise to the pursuit of Service Excellence and Total Customer Satisfaction.
The opening of the first full franchise Julie’s Bakeshop on June 24, 1998 in Camiguin Island was a trend-setting event – the key to Julie’s Bakeshop’s exceptional boom that solidified its nationwide market reach and leadership position in the bakeshop industry. Now regarded as among the hottest franchised businesses an entrepreneur can venture into, Julie’s Bakeshop provides full management support to Franchisees through its corporate organization: Julie’s Franchise Corporation (JFC).
JFC’s staff of industry professionals extends assistance to Franchisees in all steps of the business process: Franchise Application and Development; Training; Marketing; Construction; Operations; Accounting; Human Resource Development; and Expansion. Every Julie’s Bakeshop is assured of continual marketing campaign support from bakeshop opening onwards to building superior brand image.
Franchisees and staff undergo intensive training, seminar-workshops and hands-on product handling. A baking technology program highlights the Julie’s Bakeshop way of achieving product quality. A Research and Development Department with a full-scale baking laboratory continuously improves and kitchen-tests breads and other product lines that respond to market needs. A bakery team performance reward system is also in place, a motivation for all teams nationwide to excel both in sales and operational efficiency.
Since 1999, Julie’s Franchise Corporation has garnered a string of Franchise Excellence Awards for consistently high achievements of growth and development in all aspects of franchise operations that uphold the stringent standards of the Julie’s Bakeshop System: Quality; Customer Service; Cleanliness; Sanitation; Maintenance; and Reliable Management.
As a franchise business, Julie’s Bakeshop today is a household name anchored not only on its superior products but also on its potentials of enhancing the capabilities of the Franchisees to grow and achieve as real people with real success.